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EDUCATION

WEEK OF 2021.06.15

Helping Carolina Region Companies Become More Globally Competitive
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This issue marks the kickoff of our on-demand training videos produced by international trade organization NASBITE (National Association of Small Business International Trade Educators) and North Carolina’s SBTDC (Small Business and Technology Development Center). The training videos offer timely information on all aspects of international trade to USA-based small-medium-sized businesses that are focused on international trade as a pathway to business growth. They are accredited by NASBITE toward the Certified Global Business Professional (CGBP) credential and annual re-certification requirement.

Candidates receiving the NASBITE International CGBP designation may use the credential logo and wordmark on resumes and business cards identifying them to employers and the public as individuals proficient in global commerce. For companies, the credential establishes a professional development goal for current and future employees. The credential also helps individuals diversify their skills in global commerce and assure they understand a broad range of topics rather than just the specific field within international trade that they have experienced.

The NASBITE International Trade Passport website offers on-demand training, local resources, and rapid expert assistance to USA-based small-medium-sized businesses that are focused on international trade as a pathway to business growth. New users can sign up for a free account that provides access to 20 on-demand webinars, live webinars, expert assistance and more. If you'd like to learn more about the CGBP accreditation, please read further below.

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Understanding Regional Trade Agreements

Understanding Regional Trade Agreements
The United States currently has 14 free trade agreements with 20 countries. Other nations have free trade agreements, but also utilize agreements that lead to deeper levels of economic integration. This webinar describes the key features of a free trade agreement, a customs union, a common market, and an economic union and gives examples of each currently existing in the global market. Free trade agreements may create a competitive advantage for your firm so they are an important consideration in market entry decisions.

Why this matters to your business
Many U.S. exporters do the majority of their business in the areas where the U.S. has a free trade agreement
  • when agreements are signed, the U.S. government develops resources to help firms figure out products that would be in demand in that market
  • most new-to-export firms start with Canada or Mexico because of the free trade area
  • products can be more competitively priced if there are no tariffs
  • firms need to know what Rules of Origin are and why they matter
  • market selection is critical for export success
Who should watch this webinar
  • Business owners and sales managers who want to learn more about where the U.S. has free trade agreements
  • Any business leader considering foreign market entry

Exporting in the Digital Age

Exporting in the Digital Age
This webinar describes how to build your brand and grow sales by making the Internet work for you globally. Effective online business development tools are explored that will help your company get found, be understood and do business internationally.

Why this matters to your business
  • 94% of B2B purchases are researched before contacting a sales rep or distributor
  • 81% of B2C purchases are researched before buying
  • online tools can be key to help your business generating new export sales and diversifying your customer base
  • companies that don’t use localized websites are going to miss business opportunities
  • an online presence has become increasingly important in the wake of COVID lockdowns
Who should watch this webinar
  • Manufacturers and other companies who want to learn more about the benefits of digital and how they can use it in their business to boost profits and gain a competitive edge
  • Businesses owners from all sectors who want to better understand the impact of digital and how to leverage it in their business
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Certified Global Business Professional (CGBP)
The CGBP designation is offered exclusively through NASBITE International. Over 2,000 global business professionals have earned the CGBP designation, confirming their knowledge in international trade and assuring their ability to professionally practice global business in today’s competitive environment.

The CGBP Exam is offered approximately 4 times a year. It is a 165-question, multiple-choice exam over a 3-hour time period, virtually proctored. The first-time exam fee is $395 but various discounts and grants are available. The next CGBP exam dates are: Sept. 6 – 26, 2021 (registration by Aug. 6, 2021), and Nov. 15 – Dec.12, 2021 (registration by Oct. 15, 2021). In addition to these webinars, NASBITE offers preparatory exam workshops as well.

Accreditation as a CGBP certifies that a candidate is competent in the following four primary domains: Global Business Management, Global Marketing, Supply Chain Management, and Trade Finance; and across five areas in each: Documentation, Legal and Regulatory Compliance, Intercultural Awareness, Technology, and Resources.
The CGBP is designed to meet the needs of individuals working in the profession or studying for a career related to global commerce. Candidates from both small and large companies will benefit as will students in two- or four-year degree programs. The credential is also suitable for individuals working in trade assistance organizations, trade promotion agencies, and related educational institutions.

Candidates receiving the NASBITE International CGBP designation may use the credential logo and wordmark on resumes and business cards identifying them to employers and the public as individuals proficient in global commerce. For companies, the credential establishes a professional development goal for current and future employees. The credential also helps individuals diversify their skills in global commerce and assure they understand a broad range of topics rather than just the specific field within international trade that they have experienced.

The NASBITE International Trade Passport website offers on-demand training, local resources, and rapid expert assistance to USA-based small-medium-sized businesses that are focused on international trade as a pathway to business growth. New users can sign up for a free account that provides access to 20 on-demand webinars, live webinars, expert assistance and more.

NASBITE CGBP Student Pathway Program Guide
NASBITE CGBP Certification
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Carolina World Trade Association
Founded in 1964, CWTA is a chapter of the North Carolina World Trade Association (NCWTA), which promotes growth of trade between North Carolina and the world by providing education and networking opportunities for our global ecosystem.

As a business-driven non-profit organization, CWTA’s mission is to promote, foster and encourage international commerce success and expand economic growth in the Carolinas region. We do this by:
  • Advocating the interests of businesses engaged in international trade on local, regional, state, and federal levels;
  • Educating businesses and their employees to the resources, issues, policies, and practices within international trade;
  • Promoting regional assets and opportunities for expanding inbound and outbound international commerce; and
  • Celebrating the successes of international trade in the region.
Please visit our website!
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